Urban Outfitters x Kehlani is a conceptual brand collaboration project exploring the intersection of music, fashion, and youth culture. The campaign reimagines a pop-up concert experience hosted in Urban Outfitters parking lots across major cities — blending the raw energy of Kehlani’s live presence with the retail brand’s urban aesthetic.
Developed as an academic design project at Arizona State University, this concept focused on visual identity, campaign strategy, and experiential branding. I led the creative direction, designing key visuals, digital assets, and spatial concepts that express the collaboration’s free-spirited, community-driven feel.
This project was created solely for educational purposes and has no official affiliation with Urban Outfitters or Kehlani.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketchup, Blender
